Over the next few weeks I plan to spend most of my earnings in Soho for Fall/Winter gear. The best place to start is, as always, Uniqlo where once again they have released an incredible website called Uniqlo Innovation Project.

With a very clean layout and design their Fall/Winter products are presented in a way that calls out product characteristics through icons and model-animations. Check out the site and be sure to keep your ear to the ground for Uniqlo pop-up stores in NYC around the holiday shopping season.

Known mostly for their graphic tees and affordable cashmere, Uniqlo is now pushing their new jeans lineup. Unless you love super tight skinny jeans or are a hipster, Uniqlo may not be for you…but the site is pretty mesmerizing and worth a look: check it out here