Hotels.com’s New Campaign Takes Mobile Marketing to “Extremes”

in Mobile, Travel No Comments

With Hotels.com’s smartphone application, on-the-go travelers can book a hotel room from almost anywhere—even at the very last minute. In their latest digital video piece, Hotels.com tapped professional stuntman and skydiver JT Holmes to illustrate–in extreme fashion–just how easy it is to book a room while ‘on the fly’…literally.

“The Hotels.com mobile booking application is so fast,” shouts Holmes from the relative safety of a small plane flying above the beautiful, resort-studded shores of Lake Tahoe, CA, “you can even book in a free-fall!” Equipped only with a parachute and and iPhone, the stuntman leaps into a 15,000 foot free-fall and sets to the process of booking a hotel room while flying at over 115 miles per hour towards his ultimate destination: the Hyatt Regency Lake Tahoe Resort, Spa & Casino.

The stunt is actually a live-action version of Hotels.com’s most recent animated television commercial, in which the brands’ clay-animated spokesman, Smart, also books a hotel room while on a skydiving vacation. 

The Hotels.com mobile booking app, available for iPhone and Android, features specialized offers, including exclusive mobile deals and over 20,000 last minute deals.  It’s a great tool, and we wouldn’t recommend traveling (or skydiving ) without it!  So why don’t you join the million+ smartphone users who are already using it by downloading the application for yourself at www.thesmarterapp.com

Now that’s smart. So smart.

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