Sleek, shiny, and circular. Apple’s design for their new headquarters fits the company’s aesthetics perfectly. And with a 1,000-seat auditorium, Steve Jobs will have a prime setting for his spectacular presentations.  Aiming to be environmentally friendly, the 175-acre Apple Campus 2 will heavily feature shrubbery and plants around the building with a park at the center. The proliferation of glass walls will also help promote natural light. Did I mention that the plan incorporates an on-site power plant as well?

While the plan is still pending approval by the Cupertino City Council, keep in mind that Jobs is the city’s biggest taxpayer. Even if he doesn’t get everything outlined in the current plan, he will probably come close. For more details and photos, visit this site.

How do you circumvent Apple’s 30% app store cut?

You abandon Apple in favor of a web-based app…much like the UK Financial Times did just a few weeks ago.

The FT is hoping the benefits of the new site – no downloads and instant updates – will encourage current app users to switch to the web version as soon as possible.

Over time, web content will expand to include blogs, reports, and additional content that will no longer be available on the current app.

I highly doubt SJ is too happy about a very well known brand spurning the Apple Universe in favor of the web…and if FT can make this work I would not be surprised to see a lot of major names jumping from Apple to a more profitable model.

Finger point to: Gizmodo

Nice dig on Steve Jobs as Apple sues Google’s mobile handset maker for ’stealing’ iPhone technology.