Preparing today for an AdClub event in which I’ll be participating in a discussion on metrics and insight.  As I prep, I’ve been reflecting on the incredible progress we’ve all made as it pertains to data accountability.  One thing is true – it seems that innovation is always pushing the conversation to new level.  As we talk to our clients about new digital marketing tactics / vehicles such as 4Square, the changes to FaceBook coming out of the F8 conference on the west coast and the iPad and iAd, it seems metric sources are becoming more variable.  It will take a keen focus in 2010 to connect the dots to reveal the true story behind the data.  More to come …