New York Life has been an integral part of the landscape of New York City for over 165 years. This year, no where is their presence more appropriate than in the Times Square scene of one of New York City’s greatest holiday traditions,the Radio City Christmas Spectacular.

Working on behalf of our client  New York Life and with our vendor partners at MSG we were able to negotiate a premier placement of the New York Life “blue box” billboard in the Times Square scene during the Rockette’s extravagana.

This New York Life billboard will not only appear during the NYC Holiday schedule but also in the 19 touring cities that will host the traveling Radio City Spectacular this season.

This is the first year that advertisers have been integrated into the actual scenery of the Radio City Show production. Our client New York Life’s signature blue box shares the stage with Macy’s and Maybelline.