As 2010 started, a new practice has been put into play by many pharmaceutical companies. They began to utilize digital technologies and their own pharma brand web site to communicate with the physician more efficiently. The question is, just how effective is the communication? As the recession begins to reverse and the economy comes back, many industries are looking for new, smarter ways of doing business. Many pharmaceutical firms reduced their rep force dramatically last year and worked hard to elevate their web presence to ensure they had a digital connection to the physician.

We know through the examination of countless studies how web enabled today’s medical professionals are. This seems like a logical step. New firms are beginning to web cast information sessions on pipeline / clinical trial information and continue to embrace this new culture.

To read more from an earlier AdAge story, click here: http://adage.com/digital/article?article_id=101841

As more studies become available, e-details may grow exponentially as 2010 comes to a close and 2011 starts a new.