Day two of judging. Wow, we’re all tired.

Today my group viewed submissions in the Corporate Category and the Integrated Media Category.  Once again, close to 200 submissions with a short lunch break.  It was interesting to view and discuss work from Brazil, Argentina, India, France, Germany, the USA and more with other media and advertising professionals.

While it was sunny and hot outside, our group kept our cool as we pushed through all of our submissions.  Everything was judged on 1. Strategy/Idea, 2. Creativity and 3. Results.  Even though (I’m sure) everyone read the rules for submitting work, it was amazing to us that some entries didn’t have convincing results.  What we and clients look for is straight business results.  Lacking that, it’s nice to see brand health metrics rise.  Finally, if none of that’s available, give us something….anything.

At the end of the day, we felt really good about our decisions and closed the book on another day of judging.

On a softer side, I was able to enjoy fine French dining at a fabulous restaurant called “Restaurant De Bacon”.  No it didn’t specialize in bacon.  It served some of the best seafood in the area with great wine all topped of with a Napoleon…of course.

Day three tomorrow….more notes to follow.

Steve

The Yachts at Cannes: Not for us but nice to look at

So, they take us to this beautiful place, Cannes, France.  Introduce us to top media professionals from around the world. Show us the beach, the yachts and treat us to delicious food.  Then the work starts.

Today we spent 9 hours judging submissions for the best creative media work globally.  My team judged almost 200 submissions.  I hear that there are over 2,000 total submissions.  Wow!

It’s really nice to see how media work from many countries looks.  It’s a big world but, the media practice is fairly consistent.

200 more tomorrow.  We’re all getting ready.

TargetCast employees, clients and colleagues gathered at the Yale Club January 11th to accept the award for Independent Media Agency of the Year. Pictured above are our Co-Founders Steve Farella and Audrey Siegel who proudly accepted the award.

Kelly Samardak from MediaPost reported the following from the event:
“TargetCast tcm not only won the Independent Media Services award, but also the informal “largest entourage” award. You couldn’t swing a loose subway rat around without hitting someone from TargetCast! The posse included Beth Storms, Errol “Do I have turkey in my teeth” Firestone, Steve Farella, Mickey Parent, Lynn Harris, Lisa Spielman, and Bruce Fagerstrom.”

To view our full story and other winners please click here.