Bowl Season

in Advertising, Just for fun 1 Comment

My favorite sport hands down is college football and it’s worth noting my favorite team (Army!) just won their first bowl game since 1985…in fact 2010 happened to be their first winning season since 1996…I digress.

It’s interesting to think about the proliferation of bowl games in the last 15 years. In 1995 20 bowl games were played whereas in 2010 35 bowl games will have been played. All you need today to launch a bowl game is a few million to offer as a payout to 2 schools, and a stadium agreement. I’m shocked we have yet to see the Facebook Bowl but thanks to the power of advertising we have been lucky enough to witness the GoDaddy.com Bowl, The Capital One Bowl, The AllState Sugar Bowl, The Vizio RoseBowl, The Bell Helicopter Armed Forces Bowl (why a company that produces helicopters needs to sponsor a bowl for branding purposes I’m not sure), the Meineke Car Bowl, Little Ceasars Bowl, and the absolute best…The Beef ‘O’ Bradys Bowl.

FastCompany just put out an article on some CFB infographics surrounding bowl season.  So many bowls, so many strange names but we can expect more of the same as long as ESPN continues to promise 25 :30 spots to corporate sponsors during their game. Maybe one day the NCAA will dissolve and with it most of the ridiculous sounding bowls. Until then, the only CFB game worth watching is on the 2nd Saturday every December.

Beat Navy!

 

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