I’ve been involved with Advertising Week many times in the past.  I love the events, meeting new people and catching up with old friends.  This year seems different – a little more exciting if you will!! The ad industry has taken a beating throughout this recession, but everything feels positive right now.  You can see the inspiration an optimism leading up to the first event on Monday.

TargetCast will show up in a big way.  I will participate on a panel entitled Apps:  The Game Changer.  This discussion will focus on how apps are changing the face of mobile and advertising one download at a time.  I’m pumped to participate in this discussion – the venue is unbelievable.  It will be held at B.B.Kings Blues Club on Tuesday night at 4:45.

On Wednesday, TargetCast will be hosting Evolution or Extinction:  How will Print and Radio Make the Transition to Digital?  The event will be held at the Paley Center for Media.  Steve Farella, Audrey Siegel and Harlan Schwarz will moderate the panel.  Record attendance is expected. 

We’ll tweet and blog as the week rolls on.  This should be memorable!