Lady Gaga is the biggest artist in the world. With over 8 million people following her Tweets and over 11,000,000 fans on Facebook, she has built herself an army of little monsters through the power of social media. So what’s left when you have built such an impressive army? The answer is simple: harness them. Today, Lady Gaga made an announcement via Facebook to all of her little monster all over the world to join a new facet of her social media onslaught – The Official Lady Gaga Street Team.

The goal of this newly formed Street Team with Fancrops, which promotes social media with a purpose, is a brilliant idea that enables the legions of voracious Lady Gaga fans to take her message and brand even further, faster into the social media stratosphere. After you sign up to be a member of the Street Team, using your existing social media accounts, including Facebook, Twitter, and Itunes, a new team member can choose to complete the tasks assigned.

Tasks include simple things like posting your favorite lyrics from her new single, Born This Way, on Facebook and tagging it via Gaga. Then you simply submit a screen capture of your completed task through the Lady Gaga Street Team website and earn points towards the purchase of Gaga merchandise. Each task is assigned a different value of points (i.e. posting her interview with Jay Leno on Facebook will earn you 50 points, and simply reviewing and rating “Born This Way” on Itunes will earn her little monsters 200 points). It’s really that simple, but this goes way beyond the promise of essentially free merchandise. The true power here, which is yet to be measured, is the ability to not only make your fan base feel more included in your world, but also to pick specific things you want promoted about your brand/message and unleash them into every major form of social media. Paws up everyone! For Lady Gaga, this is only the beginning of her total global domination via all forms of media.

My boy has an iPhone and I swear the battery lasts an hour. He is always running from charger to charger.  I on the other hand, can rock my iPhone for todays before I need a charge – what’s the deal Apple??

Either way, when I saw this little Carhartt accessory or branded portable iPhone charger, it was time to save my friend.  Featuring a Carhartt graphic on the front, the lithium-ion charger allows you to keep your iPhone topped up on the go. The only issue is its currently only available Carhartt Tokyo.

Continuing with my San Francisco love, here is a video that combines a number of things I love, Skating, Skating Clothing and a warm chill city.

Yes, you too can be a blonde

Upload your image to Hairmixer and paste your mug to some celebrity hair. I’m using Reese Witherspoon’s hair today – now how hot is that?
Yeah, I know – it’s creepy as all Hell, but still pretty fun.

My trusty iPhone tells me that we are on our way to having a nice streak of warm weather.  That means the sun is shining and New Yorkers have reason again to pull out their favorite sunglasses as they hit the streets, parks and outdoor restaurants.

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There was a recent American Apparel campaign we’d love to share on here but can’t—take a wild guess why….

Moving away, briefly, from their cutting edge, risqué, not appropriate for work, basically rated-R advertising campaigns American Apparel hooked up with LookBook and asked the members of the site to submit styles that featured American Apparel clothing.

AA then created a CLEAN 64-page book with over hundreds of different looks. The LookBook can be found here or in stores….great job crowdsourcing

Known mostly for their graphic tees and affordable cashmere, Uniqlo is now pushing their new jeans lineup. Unless you love super tight skinny jeans or are a hipster, Uniqlo may not be for you…but the site is pretty mesmerizing and worth a look: check it out here