Live at the event with Steve Farella about to take the stage. The house is packed and the discussion is lively. A full report to come later.

Advertising Week is alive and well.  Audrey Siegel & Steve Minichini attended the Opening Gala at the Minskoff theater last night.  It’s great to see old friends and to make new friends as well.  TargetCast gets in the mix today at the MobileAdSummit at 4:45 with Steve Minichini participating within the panel discussion Apps:  The Game Changer.  The event will be held at B.B. Kings Blues Club.

Tomorrow is HUGE.  TargetCast will host the Evolution or Extinction Series for Print &  Radio at the Paley Center for Media.  The discussion, moderated by Steve Farella, Audrey Siegel and Harlan Schwarz will kick off at 9:00 AM.

Tweets and Blog posts to come.  Stay tuned.

I’ve been involved with Advertising Week many times in the past.  I love the events, meeting new people and catching up with old friends.  This year seems different – a little more exciting if you will!! The ad industry has taken a beating throughout this recession, but everything feels positive right now.  You can see the inspiration an optimism leading up to the first event on Monday.

TargetCast will show up in a big way.  I will participate on a panel entitled Apps:  The Game Changer.  This discussion will focus on how apps are changing the face of mobile and advertising one download at a time.  I’m pumped to participate in this discussion – the venue is unbelievable.  It will be held at B.B.Kings Blues Club on Tuesday night at 4:45.

On Wednesday, TargetCast will be hosting Evolution or Extinction:  How will Print and Radio Make the Transition to Digital?  The event will be held at the Paley Center for Media.  Steve Farella, Audrey Siegel and Harlan Schwarz will moderate the panel.  Record attendance is expected. 

We’ll tweet and blog as the week rolls on.  This should be memorable!

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Here’s a creative look at the current state of Social Media by Flowtown.

Flowtown is a marketing platform designed as a web application tool that gives organizations insight as to which social media platforms users are signed up for. This tool can also be very useful to individuals who need to monitor their own social media connections.

TargetCast tcm is wrapping up the summer with a huge account win!

eMusic has selected our agency to plan and buy media for digital, outdoor, mobile, viral and other marketing channels working closely with creative shop Sarkissian Mason.
Chief Marketing Officer Lee Nadler commented “We’re excited about the full team coming together to take eMusic to the next level. Both are a great match for eMusic.” He also said, “TargetCast tcm understands how to connect with consumers in a way that makes messages memorable and meaningful”.

For more information and to check out the article click here.

Portuguese ad agency, Torke, developed this advertising jargon bingo to promote their business and in turn, giving all other agencies the ability to laugh at the language that they all use on a regular basis. ‘Flash Mob’ is a personal favorite.

until you know where you’ve been.

A brief history of the internet/digital media.

HERE – http://www.slideshare.net/MediaKitchen/history-of-digital-media

Thanks to the good folks of Media Kitchen.

At TargetCast tcm we not only work as a team in the office to get the job done, but also on the wiffle ball field! We’ve participated the past two years in Zog Sports Wiffle Ball league, which helps to raise money for various charities. Our unity in the office has led to a Championship last year, and a great start so far this season.

Check out DNAinfo Manhattan’s Local News coverage on our game below.

A Media 101 video has been making its rounds throughout the internet. Like other memes, the true origins of this video are unclear.

What IS apparent is that it was created by someone on the publisher side of the media space.

The tone of the video also suggests that agency – side media planners are incompetent and not very coherent. Take a look. It’s worth a laugh or two.