Gmail to Add Phone Calling Feature

in Search Engine Marketing, Technology No Comments

Yesterday Google added a new feature to their Gmail product, which they will roll out over the course of the next few days (schools and businesses using Google Apps may have to wait a bit longer).  Just by installing the voice and video plug-in, US based Gmail users can call anywhere in the US and Canada for free, at least for the remainder of the year, as soon as “Call Phone” appears in the chat list.  Calls to outside the US and Canada will billed at very “cheap” rates says Google.

This feature can be synched with a a Google Voice account to display the Google Voice number as the caller-ID, and to even receive calls to this number directly within Gmail.

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Share of Searches – US (July 2010)

in Advertising, Search Engine Marketing No Comments

Experian® Hitwise® recently announced that Google accounted for 71.43 percent of all U.S. searches conducted in the four weeks ending Aug. 1, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.96 percent of U.S. searches.

Social Media Pangea

in Agency Life, Social Media, Technology No Comments

Full Size

Here’s a creative look at the current state of Social Media by Flowtown.

Flowtown is a marketing platform designed as a web application tool that gives organizations insight as to which social media platforms users are signed up for. This tool can also be very useful to individuals who need to monitor their own social media connections.

TargetCast tcm Wins eMusic Account

in Advertising, Agency Life, Current Events, The Will To Win 1 Comment

TargetCast tcm is wrapping up the summer with a huge account win!

eMusic has selected our agency to plan and buy media for digital, outdoor, mobile, viral and other marketing channels working closely with creative shop Sarkissian Mason.
Chief Marketing Officer Lee Nadler commented “We’re excited about the full team coming together to take eMusic to the next level. Both are a great match for eMusic.” He also said, “TargetCast tcm understands how to connect with consumers in a way that makes messages memorable and meaningful”.

For more information and to check out the article click here.

The Social Media Revolution Part Two!

in Uncategorized No Comments

This video is the most recent update from Socialnomics, regarding social media today. It’s packed with facts about just how relevant social media is to the world right now, and how digital is overcoming other forms of advertising in terms of the best way to reach viewers.

Microsoft’s Kinect

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Microsoft is Currently touring the United States promoting its new product called Kinect. The Kinect will attach to the X- Box 360 gaming system and will allow the users to play without using controllers. The Kinect not only does facial and voice recognition but it recognizes almost every movement the body makes, from jumps and leaps to the turning of a hand. Microsoft hopes to pass Nintendo’s Wii in the category of truly inter-active game technology.

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