Interesting – A Venn diagram matching social networks with behavioral disorders.

One could also argue that anyone still using myspace might also have issues not outlined in the diagram.

‘Reverse Graffiti’ – the way to show consumers and clients alike that advertisers can utilize alternative, sustainable ways to convey messages.

Using stencils and high-pressure water sprayers, the images and letters of an ad stand out on the dirty sidewalk and asphalt of any city. The cleaned pavement then sends a message to all those who walk over it. The image can last up to a year, considering various weather conditions, foot traffic and surface types.

One of the aspects that makes this medium sustainable include using only 5 gallons of water, in comparison with 30 times that amount needed in order to produce a poster of the same size. Not only does this angle cut out the unnecessary waste, but it’s uniqueness is more likely to catch the eye of a by-passer than a traditional billboard, in turn, stimulating conversation and the use of mobile phones for sending photos of the innovative ad to friends or social media profiles.

Although most of the reverse graffiti companies (such as Curb and Reverse Graffiti) are based in the UK, it has been successfully executed in the US with Domino’s Pizza, The Southeastern Pennsylvania Transportation Authority, Audi and Green Works cleaning supplies.

Oh yeah, it’s also completely legal – definitely a plus.

Source:

Everyone understands that focusing solely on click through rate (CTR) when analyzing media delivery is a mistake. Optimizing campaigns to high CTRs might aid in getting your creative team a few pats on the back, but ultimately provides little insight on brand performance after an impression is served.

As part of a Lotame conducted study, custom brand surveys were designed to measure a campaign’s
performance against common brand KPIs including: Purchase intent, Awareness, Ad Recall, Brand Favorability.

The full white paper is avaliable here: http://www.lotame.com/resources/whitePapers

Results show that high CTRs can do more harm to a bran than aid. (This is very much common knowledge once you think about it.)

Now for the meat and potatoes:

Lotame is a network/technology company that specializes in providing context on users interacting with media running within their network. I won’t go as far to call them a social media network, but a big function is their contextual analysis of social media.

As a selling point to a ‘measurability that is more efficient than the click’ they are offering a solution of banner interaction and contextual insight of the content driving a user to click or interact with a banner.

The soltuion of measuring banner interaction? – Welcome to 2007…. The idea of measuring contextually relevant data on a site by site comparison? – Welcome to the party Mr. Network!

And there you have it folks, effective insights for the not so media savy media planner.

At TargetCast tcm we not only work as a team in the office to get the job done, but also on the wiffle ball field! We’ve participated the past two years in Zog Sports Wiffle Ball league, which helps to raise money for various charities. Our unity in the office has led to a Championship last year, and a great start so far this season.

Check out DNAinfo Manhattan’s Local News coverage on our game below.