Pete Hottelet founded Omni Consumer Products in 2006. He named the company after the mega-corporation in movie RoboCop. The company dedicates itself to the serious business of defictionalizing fictional brands. Four years later they have created real-world versions of movie and TV brands that cover everything from Brawndo (the energy drink from Idiocracy) to Sex Panther cologne (from Anchorman) to Tru Blood (the blood replacement beverage from True Blood) to, shortly, Stay Puft Marshmallows (from Ghostbusters). Omni Consumer Products is the United States leader of bringing products off the screen and into the real world!

(I posted a blog about Jelli on last year’s blog site, but I feel compelled to share this awesome site once more before my internship ends).

Last year, CBS launched an online service called ‘Jelli‘ – a 100% user-controlled radio that has since been gaining popularity. Site visits are now in the thousands in comparison with the numbers of last july.

A live broadcast of Jelli can be heard on weeknights on KITS-FM (live 105) from 8pm to midnight and every Sunday evening, 10pm to midnight, but otherwise it plays on the Jelli iTunes podcast online 24/7. Listeners compose a personal playlist of songs they’d like to hear and vote online to pull a song off the radio instantly if enough people feel like changing it.

Upon signing up for Jelli, one is introduced to the website and given directions on how to navigate, vote for a song that one either likes or dislikes by and given the ability to chat live with other listeners. I have never seen such a clever integration between digital and traditional broadcasting before. It’s definitely worth bookmarking.

Portuguese ad agency, Torke, developed this advertising jargon bingo to promote their business and in turn, giving all other agencies the ability to laugh at the language that they all use on a regular basis. ‘Flash Mob’ is a personal favorite.

Clever, 23 year-old Brian, intern at BBH, has decided to take on a social media viral challenge by lunching the project called “Dating Brian” – a site on which he will involve the visitor in his dating endeavors. He has vowed to go on 30 dates with 30 women in 30 days and he’s asking the website user to decide who he dates, where they go on their dates and whether or not he should pay for the date, etc.

The site includes links to his mediums, Facebook, Youtube and Twitter, all of which are actively being used to update his friends and follwers.

This is fairly amusing and I may follow his next few dates. I am grateful, however, that TargetCast does not require all interns to do this…

until you know where you’ve been.

A brief history of the internet/digital media.

HERE – http://www.slideshare.net/MediaKitchen/history-of-digital-media

Thanks to the good folks of Media Kitchen.

This just makes me laugh – watch it all the way through and I bet it makes you laugh as well.  Almost 6 million people have enjoyed this video.  It’s true YouTube gold.

Experian^® Hitwise^® recently posted US search engine traffic for June.  Of the search volume, Google accounted for 71.65 percent of all U.S. searches conducted in the four weeks ending June 26, 2010. Yahoo! Search, Bing and Ask received 14.37 percent, 9.85 percent and 2.19 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

The official trailor for the movie ” The Social Network” Came out today! The movie is said to chronicle the creation of Facebook and the incredible impact its had on the world came out today!

TomTom GPS devices now have Yoda’s voice available for download in addition to C-3PO and Darth Vader which came out a few months ago.  It will be interesting to see if they continue to expand the collection and offer options to download Chewbacca’s or an Ewok’s voice (you know, for those real hardcore fans).

Since the invention of smart phones, its become more and more of a necessity to have our cell phones with us at all times. With all of the tasks these phones can do for us now a days its a big deal when we often forget to take our cell phones with us. The Bringrr will help ensure that your smart phone will never escape you again. The device can be synched up to the blue tooth in your phone so at the end of the day when you get in your car to drive home, the Bringrr will sound off if you don’t have your phone with you. It’s a great way to make sure you’ll never leave your phone behind again!