Along with your mom, 3rd grade teacher, high school sweetheart, and Moses – Tom Anderson, everyone’s default friend on MySpace has also made the jump to Facebook.

Full Screenshot

But don’t be alarmend; the fictional Facebook profile below was created by Comedy.com’s Brendan Bergen.

Preparing today for an AdClub event in which I’ll be participating in a discussion on metrics and insight.  As I prep, I’ve been reflecting on the incredible progress we’ve all made as it pertains to data accountability.  One thing is true – it seems that innovation is always pushing the conversation to new level.  As we talk to our clients about new digital marketing tactics / vehicles such as 4Square, the changes to FaceBook coming out of the F8 conference on the west coast and the iPad and iAd, it seems metric sources are becoming more variable.  It will take a keen focus in 2010 to connect the dots to reveal the true story behind the data.  More to come …

As 2010 started, a new practice has been put into play by many pharmaceutical companies. They began to utilize digital technologies and their own pharma brand web site to communicate with the physician more efficiently. The question is, just how effective is the communication? As the recession begins to reverse and the economy comes back, many industries are looking for new, smarter ways of doing business. Many pharmaceutical firms reduced their rep force dramatically last year and worked hard to elevate their web presence to ensure they had a digital connection to the physician.

We know through the examination of countless studies how web enabled today’s medical professionals are. This seems like a logical step. New firms are beginning to web cast information sessions on pipeline / clinical trial information and continue to embrace this new culture.

To read more from an earlier AdAge story, click here: http://adage.com/digital/article?article_id=101841

As more studies become available, e-details may grow exponentially as 2010 comes to a close and 2011 starts a new.

Experian® Hitwise® announced that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27, 2010.  Yahoo!, Bing and Ask received 15.04 percent, 9.62 percent and 3.44 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S. searches

via cnet

Last week the U.K.’s House of Commons voted in favor of creating a law that would allow copyright holders, such as Movie and Music companies to seek suspension of Internet service of those caught file sharing illegally.

France passed a similar law back in October of 2009. The U.K.’s decision in embracing the legislation means that major European governments are in full support of copyright owners.

This legislation hasn’t been passed without criticism however. Pro-internet groups are outraged at the decision and are describing the act of permanently cutting off someone’s internet access as the equivalent of cutting off someone’s power or water.

The big question is whether the US will adopt similar policies? – Time will tell.

If you were one of the millions who watched the super bowl this year then you probably saw Google’s first commercial, Parisian Love. Google has now launched a new viral platform where you can create your own search stories.  You can watch mine above. To create your own visit – http://www.youtube.com/searchstories

The latest must tune-in in Streaming Radio is NPR Music’s Exclusive First Listen.

NPR is giving listeners the chance to hear upcoming albums weeks before their release!  The best part of it all is it’s absolutely free with no sign-up necessary.  Advertising is limited to a brief audio pre-roll before the music starts.

Current streams include the latest from MGMT and Jeff Beck.  My personal recommendation is She and Him’s Volume Two.  It’s a gem.

Google Trends is a Google product that shows how often a particular search term (or search terms) is/are entered relative to the total search volume across various regions of the world and in various languages. In other words, it collects data on the many different things people around the world search for. Collectively, the “trends” are the most searched terms.

It is a pretty useful tool if you want to learn about how people use the Internet. It is also helpful in figuring out how ridiculous people and their queries are.

Here are a few of the more ridiculous ones:

MORE via The Huffington Post

My boy has an iPhone and I swear the battery lasts an hour. He is always running from charger to charger.  I on the other hand, can rock my iPhone for todays before I need a charge – what’s the deal Apple??

Either way, when I saw this little Carhartt accessory or branded portable iPhone charger, it was time to save my friend.  Featuring a Carhartt graphic on the front, the lithium-ion charger allows you to keep your iPhone topped up on the go. The only issue is its currently only available Carhartt Tokyo.

Continuing with my San Francisco love, here is a video that combines a number of things I love, Skating, Skating Clothing and a warm chill city.